Total Production

ADI launches new-look iCONIC 25+

June 2015

ADI have launched a new version of their popular iCONIC 25+ ready for the summer events season. Based on the world’s largest mobile LED screen on a non-HGV platform, the new look iCONIC 25+ features increased screen height, designed to provide enhanced versatility and functionality for organisers.

Nick Robinson, ADI’s Screen Rental Director commented, “We regularly build repeats of popular iCONIC designs and often modify in-line with client feedback. The iCONIC 25+ is a great example of this; it offers impressive screen size for its compact footprint, but we wanted to make it even more appealing and versatile.” 


New iCONIC 25+

The new-style iCONIC 25+ has a screen that can reach a maximum height of 3.4 metres, versus 2.7 metres on the standard model. This offers increased audience visibility and flexibility for the organiser, while still featuring the same elegant design and lightweight trailer unit for manoeuvrability. With their low-kerb weight the iCONIC 25s are a popular screen solution for urban locations and experiential applications, providing a host of client-friendly features:


16:9 widescreen 

12mm resolution

25m² LED screen that can rotate through 360 degrees

In-built super-silent generator


ADI have created a matching pair of the new iCONIC 25s in order to cater for clients with multiple or identical screen requirements; in particular they offer an ideal solution for a main stage area.


Evolution of the iCONIC Fleet

ADI continues to set the standard in the event market, with continual investment in the iCONIC fleet. This has seen ADI re-screen nine of their iCONIC screens over the Spring, ensuring their range features the highest resolution displays possible.

Known for their innovation, ADI are now entering the second generation of mobile LED screen solutions for the live events and experiential sector. A wave of products in the second half of 2015 will provide new opportunities for the use of big screens across a wider range of venues and events concepts. Creative applications in exciting formats will see ADI’s iCONIC range develop significantly while continuing to offer unique solutions.


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