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d&b audiotechnik Announces Hans-Peter Nüdling As New Chief Sales Officer

July 2015

d&b audiotechnik is enhancing its senior management team by appointing Hans-Peter Nüdling as Chief Sales Officer. From 20 July 2015, Nüdling will be responsible for global sales and services, bringing over 25 years of sales, business development, electronics, and technology experience to the team.

As a member of the Managing Board, Nüdling will be responsible for global sales and global services including education, application support and services. He has direct and channel sales, and business development expertise, and will help to establish solid, best-practice processes to further expand the business. In addition, Nüdling has worked in Europe, the Americas and Asia, which means he has an in-depth understanding of the international markets in which d&b does business.  

“Based on Hans-Peter Nüdling’s international experience, excellent sales capabilities, and technology expertise, I am confident that he will significantly contribute to our global growth strategy” said Amnon Harman, CEO at d&b. “I am very pleased that we could win Hans-Peter for our team, and I am convinced that he will further grow the relationships with our partners and customers worldwide. He will play an important role to expand our business in new market segments, both in live entertainment as well as in the installation business.”

“d&b is at the forefront of the industry, and its continual investment in technological development is something that I am very excited about,” said Nüdling. “I am very much looking forward to joining the team and working with the company’s fantastic customer base. By constantly innovating products and processes, we will continue advancing and expanding d&b as one of the world’s finest pro audio companies.” 

Nüdling, who holds a diploma in Electronics Engineering (BA), has served the last eight years as a CEO of two technology businesses in electronics and medical applications focusing on entrepreneurship and change management resulting in profitable growth and optimised work-flows. Before that he was in different management positions including sales channel director EMEA, business development and marketing in Asia as well as production manager in the United States.


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