Total Production

Holo-Gauze Creates Holographic Magic For Albarn’s wonder.land

July 2015


Display solution provides projection canvas for 59 Productions’ video effects during musical reworking of Alice in Wonderland Holo-Gauze, the renowned 3D display solution for hologram effects, is instrumental in realising the video projection effects for Damon Albarn’s modern musical reimagining of Lewis Carroll’s classic Alice in Wonderland. The show’s projections are by 59 Productions, with Lysander Ashton acting as creative director.

Appearing at Manchester’s Palace theatre until July 12th as part of the Manchester International Festival, wonder.land is a co-production between National Theatre artistic director Rufus Norris, scriptwriter Moira Buffini and Albarn, who wrote the score. The musical is set to transfer to London’s National Theatre from November 27th.

In wonder.land, Lewis Carroll's fantasy world becomes an online game, to which Aly, who is bullied at school and unhappy at home, escapes. However, some of the people Aly meets online – Dum, Dee, the Cheshire Cat, and Red Queen – seem curiously familiar.

“I am delighted that wonder.land’s producers and 59 Productions opted to use Holo-Gauze to help realise their visual effects,” said Holo-Gauze founder and Holotronica MD Stuart Warren-Hill. “Holo-Gauze is the ideal solution for live events, allowing participants to make presentations behind our near-invisible gauze while informative and entertaining holographic effects appear to float in front and around them – as seen in the wonder.land trailer. Indeed, Holo-Gauze continues to be the solution of choice for live holographic effects.”

Launched to market last September, Holo-Gauze immediately received global praise for enabling the creation of the world’s biggest, brightest, highest-resolution indoor hologram effect during superstar DJ Eric Prydz’s EPIC 3.0 show at Madison Square Garden. The performance utilised a 20 metre wide, 5 metre high Holo-Gauze screen displaying huge hologram effects, including a giant helix, huge speaking head, and numerous rotating particle effects. It featured on both Channel 4’s Gadget Man and Channel 5’s Gadget Show this year, and produced visuals for the story of Einstein’s Theory of Relativity at May’s World Science Festival in NYC.

www.holotronica.com

 

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