WorldStage Provides 3D Projection Mapping, AV and Lighting Support for Klick Ideas Exchange 2015
When Toronto's digital marketing agency Klick Health held Klick Ideas Exchange 2015 in Philadelphia, WorldStage was on hand to provide AV and lighting support as well as complex 3D projection mapping.
Klick Ideas Exchange was a one-day forum at the National Museum of American Jewish History. The invitation-only gathering of approximately 200 life sciences executives, policy makers, and academics explored how emerging technologies and data can radically change the way health care is delivered and health care companies work.
WorldStage was tasked with providing audio, lighting and video solutions for the event. The main sessions were held in the Dell Theatre space, but technical support was extended to various other locations in the museum including various exhibit areas, the Lobby area, the Concourse area, as well as an overflow room for press.
The theatre was transformed for speaker presentations and panel discussions with a wrap-around stage set and hero screen, which served as display surfaces for a introductory video, speaker support and immersive animated content. Brooklyn-based artist John Ensor Parker designed the set that was fabricated and installed by Your Solid Angle; he also designed and art directed the projection mapping content and audio with Glowing Bulbs.
“Klick Health didn’t want a typical corporate aesthetic for the program and speakers,” says Parker. “They wanted something out of the box, something that would take people to a different place mentally. So I designed an art piece – a projection sculpture that worked with client content.”
Parker’s multi-faceted geometric set wrapped around the stage; a flat rectangular hero screen was placed slightly off centre to display PowerPoint and other speaker support. The set was constructed of wood and painted a projection-friendly grey.
The Human Condition, Parker’s two-minute high-intensity intro, starts with animations depicting the Big Bang of the multiverse and a journey to our own universe. At times the visuals reveal the origami-like structure of the set, then the set is flooded with colour and black-and-white data ranging from cardiovascular graphics to quantum mechanics. “The whole set was covered, including the hero screen,” he explains. “Whenever the hero screen was not used for a single channel it disappeared visually.”
For the projection mapping WorldStage used Christie Digital WU14K-M Series projectors on the geometry and a dedicated Christie HD10K-M Series for the hero screen; two d3 Technologies 4x2pros, served up the content.
“It’s always very comforting working with WorldStage,” says Parker who has teamed with the company on other events. “Their level of engineering competence is unsurpassed, and they are cool under pressure. President Clinton was coming to speak along with other influential people, so everything had to be executed perfectly.”
Parker was impressed with how the d3 media servers made it easy to map the geometry. They enabled him to build a seamless narrative on the timeline with no cuts or fades and were flexible enough to shuffle speaker support content on the fly to accommodate President Clinton in a later time slot.
In addition to The Human Condition, which the client liked so much that it got repeat plays, Parker created topic transitions for the hero screen and slow-moving animated loops covering the rest of the set. A branding and logo loop transitioned attendees to break time.
WorldStage provided Panasonic robotic pan tilt zoom cameras to capture a live feed for archival recording purposes. The cameras were also used to feed signal to various monitors located throughout the Concourse area and to feed the press room. WorldStage also supplemented house audio in the theatre to deliver five discrete channels of sound.
The National Museum of American Jewish History was open to attendees during Klick Ideas Exchange. “On the first and third floors of the museum three exhibits use Dataton WATCHOUT systems to display video on curved structures and on an art piece,” says WorldStage account executive Lars Pedersen. “Klick wanted the ability to display event-specific content in those exhibit areas. The museum was hesitant to allow us to alter their existing Watchout machines and understandably so. We ended up bringing in three of our own WATCHOUT systems and used the projectors already in place.”
WorldStage lighting designer Terry Jackson furnished a full LED fixture package, including 100 wireless Astera LED PARs, eight Prism Profile Junior LED lekos, 16 Colour Kinetics iWhite LED ColorBlasts, and two Selecon Variable White LED panels.
“The LED fixtures worked out well; they allowed us to transform the upper and lower lobbies as well as the third-floor gallery space completely with colour,” says Jackson. “Time was of the essence so having flexibility with the wireless fixtures was key. We were able to go from lunch settings to speeches to party lighting in the main lobby nearly instantaneously.”
Jackson used the Selecon panels for President Clinton’s meet-and-greet. In the theatre he deployed Source Four fixtures as key light and added punch and fill with iWhite ColorBlasts as footlights. “One challenge was balancing the lighting for the video recording, which is usually at a lower level, and not washing out the video content on the very shallow stage,” says Jackson. “With production electrician Bill Hopkins at the lead, we were able to achieve both looks.”
“WorldStage made the whole process enjoyable,” says Parker, “and the client fed off that positive attitude. They were super pleased with the event.”
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