Total Production

Cashless success for Sónar Festival

September 2015

RFID technology from leading system integrator, Glownet has been hailed a success following a 100% cashless deployment at the three-day Sónar festival in Barcelona.

Held between 18 – 20 June, Sónar festival is one of the world’s largest and most revered electronic annual music events. This years event was no exception and featured performances from The Chemical Brothers, Skrillex and Hot Chip. But at this years Sónar, it was not just the music that was electronic as revellers were issued contactless RFID wristbands, provided by specialist suppliers ID&C, making the site a completely cashless.  

The wristbands and cutting edge cashless system, gave Sónar fans a raft of experience-enhancing benefits, from faster transaction times at food and beverage vendors, to added security through the reduction of cash on site. 

The Glownet RFID system gave Sónar complete transparency over their customers’ buying behaviours, detailing who bought what, where and when during the festival. The real-time reporting also enabled organisers to run promotions and boost bar efficiencies on the fly. 

"The implementation of cashless solutions, thanks to Glownet, and the RFID wristbands from ID&C, was undoubtedly one of the factors that have made Sónar Barcelona 2015 a great success. Glownet has great technology and excellent implementation in the field."  Ventura Barba, Advanced Music Executive Director, Sónar.

Festival fans were able to re-load their wristbands at any one of the 60 cashless top-up points located around the site, during the event.

Steve Daly, Head of RFID, ID&C, spoke about the success of the event, "Having the ability to pay for everything from burgers to bumper cars with a quick tap of your wristband, represents the future of transactions at live events. It was a pleasure to work alongside a forward-thinking festival like Sónar and see cashless technology integrated on such a comprehensive level."

CEO of Glownet, Scott Witters, also had some comments about the event: "Sónar has always been one of my personal favourite festivals since a long time ago. Glownet is proud to have partnered with Sónar to help it succeed in setting the new industry benchmark for the implementation of cashless RFID."


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