Total Production

New Partnerships For Martin Audio

September 2015

Martin Audio has changed its distribution arrangements in the Nordic countries, appointing Norwegian based Elektrik Solutions as their exclusive representative, with effect from 1 September 2015.


In so doing, it has reunited with Øystein Wierli, an experienced Sound Engineer and System Tech, who for many years worked closely with the British manufacturer while at his previous company, EM Nordic.


Martin Audio had sought a company with a smaller portfolio to give the brand more focus, and at the same time increase market penetration in all their core sectors. Based in Drammen, and set up in 2010 as a full event technology and staging operation, Elektrik Solutions were considered the perfect option.


“Martin Audio products fill the entire spectrum within sound reproduction,” commented Wierli. “It is one of the leading pro audio brands, recognised throughout the world for its technical superiority, reliability and design.”


Øystein Wierli, who joined the company in June, will be responsible for the brand, supported by Lorry Kristiansen. “Martin Audio is a perfect match within the Elektrik Solutions AS portfolio,” he said. 


With new offices set to open shortly in Sweden and Denmark, complementing an existing partner in Finland, the company is already taking steps to expand its outreach. “The plan is to have a well-integrated pro-audio department covering all types of touring and install within the Nordic territories,” he said.


Four of Elektrik’s team have already attended Martin Audio head office for training and induction, and the distributors themselves will follow this up with three dedicated open days in Drammen where they will conduct demos and workshops for consultants and installers. They will also undertake roadshows to demo systems to rental companies.


Elsewhere, Swiss-based pro audio specialist, Go Wild AG has added Martin Audio to its large portfolio of distributed brands covering the MI, studio and installation/rental sectors.


Go Wild CEO, Mike Gorsatt, said: “As we have direct contact with many pro audio installers and engineers it was clear that we needed a professional speaker manufacturer in our roster, as many installers are requesting proposals for a turnkey solution, incorporating all the components for a project.”


Aside from buying into Martin Audio’s breakthrough technology, another compelling reason for cementing the partnership was the long-term relationship that Go Wild has already enjoyed with parent company Loud Technologies, through the distribution of the Mackie and Ampeg brands.


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