PR Live Invests in New LED Screen
South London-based live event and technical solutions specialist PR Live has invested in its own LED screen surface, with an initial purchase of 120 panels of Absen A3 Pro 3.9mm pitch high definition product, complete with all necessary processing and rigging.
This is the first of a series of planned LED screen purchases which will expand the company’s substantial video department which also currently features Christie high powered projectors, high end video switchers, processing and a selection of media servers.
PR Live’s Justin Hammond commented: “LED screens are becoming increasingly prominent in the shows and events for which we design and supply equipment, so we are expanding the department. We wanted a premium multi-purpose product particularly to service our high-end corporate work and that was also ideal for our general music and live event based work.”
Hammond and the team at PR Live looked at several options before choosing the Absen 3.9, a brand that is renowned for its excellent engineering and reliability that was also recommended by several other individuals and companies.
Talking more generally, Hammond explained that, as PR Live has been steadily increasing its video capabilities and good quality LED is now becoming more cost-efficient, it made sense to purchase their own kit.
“This is just the start,” commented Hammond. He added that, with both ‘scenic’ video and IMAG projection becoming more standard at all events, this is an investment path that is a “highly logical” move.
Absen was chosen for its lightweight, quick and practical cabling, intuitive programming and flexible rigging which also includes a straightforward ground-supported option, in addition to being flown. The product was supplied via UK distributor PSCo.”
The LED has been busy since it arrived at PR Live on a diversity of events including for Google, DHL and Warner Music.
The black-bodied SMD A3 Pro is scalable to any size or shape with no visible seams, showcasing content perfectly and with great clarity and uniformity, offering viewing angles that are conducive to comfortable large screen viewing.
The die-cast aluminium 500mm by 500mm panels are designed for precision alignment using a panel locking system that is fast to set-up on a live event, combined with the light weight of just 10kgs per panel.
Magnetic front-serviceable modules allow easy access for maintenance, saving time on site and are five times quicker to access than screw-in modules.
A superior 3000:1 contrast with deep black levels reinforces the stunning image quality, while pixel level calibration provides highly accurate colour consistency and brightness uniformity across the entire display surface.
The high 2,000Hz refresh rate ensures a smooth, flicker-free display that is ideal for running fast moving content without ghosting or tearing.
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