IAA Sees Huge Deployment of GLP X4 Fixtures
The 66th edition of IAA Cars, the world’s largest motor show, saw one of the biggest collections of GLP impression LED moving heads ever assembled under one roof.
Taking place over 225,000 sq. metres of stand space at the Messe Frankfurt, leading manufacturers and their creative teams chose GLPimpressions from right across the X4 range to deliver mission critical solutions.
Leading the charge was Volkswagen, where the team from lighting design and technical conception company, rgb gmbh specified a massive 430 of GLP’s new X4 L heads and 300 X4 Bar 20, with the inventory provided by PRG Germany.
The motor show lighting specialists were working for Volkswagen at theIAA for the fourth time in a row, and this year on a stand measuring 9,000sqm (6,500sqm public area) their task was to highlight, with dynamic lighting, the brand’s ‘Think New’ concept.
It was GLP MD, Udo Künzler who had introduced them to the X4 L. “What was interesting was the increased brightness of the X4 L compared to other fixtures of that size — and also the possibility of using a motorized beam-shaping module,” noted rgb gmbh director, Dirk Feuerstein. He became an early adopter before specifying them on a grand scale for Volkswagen.
At the Frankfurt Messe they were used both for dynamically lighting the architectural elements, which made the stand appear vibrant, and to build increased lighting levels to make the exhibits stand out of their surroundings. The X4 Bar 20’s, meanwhile, were tasked with lighting several hundred running meters of façade elements.
As a result, Volkswagen received much positive feedback for the visual appearance of the booth. “People felt good in this colourful and light atmosphere,” confirms Feuerstein.
Over at BMW 140 X4 Bar 20’s, positioned in the ceiling, saw the stand brought to life by lighting designer Martin Kuhn, who has been working with the brand for three years (on this occasion alongside Berlin based technical planners, NIYU Media Projects).
BMW took over the entire Hall 11 with a surface area of 12,000sqm, incorporating a 300m long driving track and a large stage.
With the new 7 Series as the highlight, ‘luxury’ was the theme. Ever eager to try new technology, Martin sourced his lighting from Leyendecker GmbH — including the X4 Bar 20. “I had been looking for something different for the general colour wash — and when Oliver Schwendke made me aware of the X4 Bars I knew I had found it,” he said.
The 140 X4 Bar 20s were set overhead in rows. “The stage was 50m wide so we had four rows of 25 battens, spaced 2m apart — plus some more over the audience. We used them in full mode, utilizing all the functions they have.
“I especially like the zoom and generally the new look of the fixture when you see it overhead. The lines of light are new and original and we found a lot of interesting things you could do with them.”
A particular highlight was the presentation of the sporty ‘M’ series, he said. “The lighting looked great and really punchy. The X4 Bar delivered a distinctive look to the stage that I would not have achieved otherwise.”
Meanwhile, another German automotive giant, Audi, used the compact footprint of X4 S LED fixtures to suspend in front of a mirrored wall. The scheme was designed by another well-known specialist LD, Four To One’s Michael Schmidt.
The GLP X4 S featured at the entrance area of the Audi stand, which followed a ‘Power of Four’ theme. The four focus areas were: Audi ultra, Audi Technologies, quattro and Audi Sport which had been developed by brand architectural company, Schmidhuber.
All four interior sides of this self-contained stand, providing around 45m x 32m public space, contained huge LED screens with one revolving car on each — presenting the designers with a real challenge.
“Every single light in the display was purpose planned by Four to One,” said Schmidt. This included the GLP impression X4 S after he had requested a sample for another project. He was immediately impressed by its compact size and thought it perfect for the entrance area, concealed behind hexagonal structures (at the start of the ‘Experience Walk’). “We combined this with a customer designed beam shaper, which is normally only available for the X4 L. PRG [who supplied the inventory] did an extremely good job on that,” he said.
“In fact everything worked out perfectly: small fixture size, short distance, shaped beam, good colour mixing options matched to the metallic surfaces of the motors and space frame (in custom designed white aluminium finish). Oliver Schwendke and the team at GLP gave us great support.”
Commenting on the overall success of IAA, GLP MD Udo Künzler said, “It is a pleasure to be working with these accomplished lighting designers, since it is them we rely on for feedback during the product development stage, thereby enabling us to deliver an end product exactly tailored to their needs.
“In this instance I am proud that our products were used at the biggest car exhibition, to light up the booths of German car manufacturers.”
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