London Entertainment Week Expands BV
BVE 2016 expanded to provide support for creative and entertainment industry from live event production through to consumption.
London Entertainment Week featured a week's worth of co-located events and awards ceremonies structured around BVE aimed at celebrating the wider UK media and entertainment industry. London Entertainment Week was set to take place from Monday 22 February 2016 to Friday 26 February, with BE taking place in London’s ExCel from Tuesday 23 February until Thursday 25 February 2016.
The show offered industry support for new developments in Pro AV and Live Entertainment Technology. The expansion followed the merging of technologies between live events and broadcast sectors alongside organic expansion into the market.
London Entertainment Week provided an opportunity for partners to present events for the entire creative sector from the trade show platform of BVE. Delivering additional visitors from the AV and Live Entertainment space, London Entertainment Week featured additional co-located activity from partners including NAB, TPi, Streaming Media, Raindance, VFX Festival and the IABM.
London Entertainment Week celebrated talented individuals and companies in the live production sector through hosting and sponsoring the annual TPi Awards launch event on Monday 22 February at Battersea Evolution.
With three days of dedicated seminar content for the AV sector, London Entertainment Week also featured a host of branded forums including theatre-specific content assisted by ABTT and the Streaming Forum 2016 Conference and sponsors pavilion.
Furthering the expansion into the Pro AV sector, AV Magazine was the official media partner for the AV theatre, advertising and access to speakers, and the AV Users Group hosted the first ever AV Users Forum members meeting at the event.
In addition to the series of co-located events across London, London Entertainment Week included an 850sqm ‘Pro AV and Live Entertainment Technology zone’ on the show floor, providing space to cover all aspects of event production; kit for theatre and performing arts, concerts and touring, festivals, outdoor events, corporate events, conferences, houses of worship, educational establishments, leisure facilities and corporate installations.
Acting as a natural bridge to the live event sector, an Outside Broadcast Zone also brought an offering to the show. London & Partners also promoted London Entertainment Week through involvement with the Mayor’s office. As the official promotional company for the City, London & Partners also promoted London Entertainment Week and BVE, meaning additional coverage and exposure.
Daniel Sacchelli, the Event Manager, said: “We’re really excited to be working alongside top industry organisations to expand the BVE trade show into the Pro AV and Live Entertainment Technology sector.
“The development of the co-located events and activity throughout London Entertainment Week supported by new exhibitors and partners will position the show as an event for the entire creative and entertainment industry.”
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