Total Production

NUCOMM TECHNOLOGY HELPS SMOKE OUT TOBACCO USE

7 February 2007


(Manhattan) - The nation's largest youth-focused anti-tobacco education campaign, Truth, is marching on through the New Year thanks to end-to-end HD camera equipment provider, All Mobile Video, and its supply of Nucomm microwave equipment.

A combination of five Nucomm CamPac 2 HD/SD COFDM camera-back transmitters and five Nucomm Newscaster DR HD/SD COFDM microwave receivers were used during production of five of the hard-hitting television advertisements that are designed to engage teens by exposing Big Tobacco's marketing and manufacturing practices and illustrating the consequences of tobacco use.

With a different commercial shot each day over the course of a week at various outdoor Manhattan locations, Tom D’ Angelo, director of All Mobile Video’s Rental Division, says the production posed many challenges, all of which were overcome by applying Nucomm’s technology.

“The production presented both difficult and interesting production obstacles as we were not working within a studio, but rather outdoors and changing locations daily,” explains D’Angelo. “On top of this, each location required multi-channel wireless transmission in Manhattan, the largest broadcast market in the country, which always presents concern for frequency band congestion and allocation. In using Nucomm’s CamPac 2s and Newscaster diversity receivers, we were able to establish a highly robust and flexible system that proved efficient on all counts regardless of our location.”

With All Mobile’s Nucomm equipment being used for the first time during production of the Truth® commercials, D’Angelo adds, “In the past, the production team had mixed feelings regarding quality and ease of use regarding previously employed transmission systems. However, with Nucomm the set-ups were quick and the signal strong under adverse conditions. Use of the CamPac 2 and Newscaster DR systems resulted in production being able to concentrate on the creative instead of technical problems. With NuComm, there were never any fires in need of being put out.”

All Mobile Video is the country's premier provider of end-to-end video and audio solutions for entertainment, sports and news programming and events. It offers a full spectrum of services that include Manhattan-based sound stages with full post-production capabilities, mobile production, editing trucks and extensive uplink solutions that travel worldwide. It also features an extensive equipment inventory that can be customized for any facility or location. For more information about All Mobile Video, visit www.allmobilevideo.com

 

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