Total Production


November 2008 Issue 111

The third Bombay show is hot on new deals and distributorship announcements...

Exhibitors at the third PALME India trade show in Mumbai remained united in praising the quality of this year’s event, with over 3,000 professionals from the professional sound, light, music, audio visual and systems integration industries visiting the Bombay Exhibition Centre — and all eager to do business.

    Over the course of the three days, new distributors were appointed and major deals were struck, as further evidence of how quickly the sub-continent’s infrastructure is maturing.

    Two who noted this fact were Aashish Mutha, Director, Uniword Telecom Ltd, and Avinash Dowlwani, who runs AVI Electronics in Dubai. “We had met our objectives by the second day of the show,” said the latter, while Mr. Mutha said that the quality of visitor had improved greatly in 12 months.

    Eric Metreand, international sales manager of Universal Effects, was already counting no fewer than 200 sales leads at an early stage in the show. “It’s been an excellent show — we definitely want to re-book for next year,” he said.

    Mohanesh Malik, the business group head of Special Lighting for Philips Lighting India, and Hussam Al Haddad, general manager of Ateis Middle East, added their own testimonials.

    “Generally it’s been a great show for Philips,” said the former, while Al Haddad said the launch of Ateïs’ complete automation range couldn’t have been met with a more favourable reception.

    Alain Cayrel, Europe & Middle East sales director of Jupiter, reported that his company had picked up many leads while George V. Varghese, MD of White October, reported that it had been a “good show, with a good turnout.”

    Some companies were launching into the Indian market for the first time. Of the show debutantes, Simon Prosser, director of Asian operations for Finnish company Fogscreen, said his company had achieved its objectives of creating awareness and generating business, while Adam Hall director, Harif Mohammed, confirmed that as a result of the show his company would be looking at setting up an office to capitalise on the potential.

    Praise for the improved quality of visitor was borne out by the quantity of business transacted at the show. Customers included Mumbai-based audio solution providers and SNL Pro, while ESCO also reported a sale of two Orion 84” seamless plasma PDPs to Techworx on the final day.

    And there was cause to celebrate for Mauricio Saint Martin and his team from Meyer Sound, who were able to announce a new national distributor, Bangalore-based Reynold’s Sound & Lighting.

    Also revealed was the appointment of two new Meyer dealers — Modern Stage Services in New Delhi for Northern and Eastern India, and Mumbai-based Groove Temple Entertainment for the Western Indian sales territory.

Away from PALME India’s shop floor, the seminar sessions were packed; in particular, visitors were eager to learn from the show’s keynote speaker, Prof. Dr. Wolfgang Ahnert, whose company ADA developed the EASE industry standard modelling software back in 1990.

    In the soundproofed demo room, Coda Audio was having an incredible show. Said MD Nina Christoffer: “We were impressed that the name was so well-known in India although this was our first appearance at an Indian exhibition. We received a great response from the high quality visitors who visited our demo room and we expect to receive good leads in the coming weeks.

    “We also met some interesting companies with the potential to become our distributor for the Indian territory.”

    Also bringing the house down was Modern Stage Service’s Bollywood dance showcase which again drew large audiences to its massive, integrated technology ‘village’ and captured the festive spirit of the city. “We were very happy to support this event in such a big way,” commented Davinder Wadhwa.

    By the end of this highly successful show, it became clear to trade fair organiser, IIR Exhibitions, that the expo may be ready to evolve into its next phase.

    After mounting a successful launch campaign in India’s Bollywood capital there is now a groundswell of exhibitors asking IIR to repeat the formula in a different location in 2009.

    The 2009 edition of PALME India is also likely to occupy a different date in the calendar — away from the festival season.

    Exhibition organiser James Raffoul said: “We can look forward to the future as PALME India has become a permanent fixture in the Indian industry calendar.”