Total Production


March 2008

Held at its Italian headquarters In February, Clay Paky%u2019s International Convention was held on the eve of Show-Way %u2014 Italy%u2019s brand new, biennial entertainment technology exhibition.

Fine wine and the best of hospitality were the icing on the cake of a memorable TPi visit to Italy in mid-February, when one of the county’s leading lighting equipment manufacturers, Clay Paky, invited us to attend its International Convention held at its headquarters in Seriate, Bergamo, close to the major city of Milan.

    Preceding the company’s appearance at the inaugural Show-Way by 24 hours, the Convention’s major highlight was Clay Paky’s launch of its new Alpha 300 Series, comprising the Spot HPE, Spot, Wash and Beam.

    Before we got to the explanations and demonstrations (below) of the new products — conducted in the company’s well-designed demo theatre — we were greeted by a series of presentations by senior managers, including a welcome address by Clay Paky’s president, Pasquale Quadri, who gave an overview of the company’s recent successes.

    Recent times have seen Clay Paky dramatcually increase its market share within Europe and emerging markets, as well as generating a healthy presence in the US and Chinese territories.

    Still images from recent projects using CP equipment were show, including Take That’s Beautiful World tour, Opera Garnier in Paris, Disney’s High School Musical tour of Spain, Shakira’s world tour, the PanAmerican Games in Brazil, Sir Elton John in the UAE and the Asian Games in Qatar — all of which have served to boost Clay Paky’s global profile amongst lighting designers and rental companies.

    An overview was also given of Clay Paky’s forthcoming Knight Of Illumination Awards in association with the STLD and ALD, which are being held in London during the ABTT Show, on June 12. The awards will recognise the achievements of UK-based lighting designers from the fields of live concerts, theatre and television.

    Also present were Joachim Denz from Osram and Roger Van Der Plas of Philips who explained the evolution of some of the technologies within their lamps for live entertainment applications.

The highlight of the Convention was the launch of Clay Paky’s new Alpha 300 Series fixtures, which now brings the Alpha line to a total of 15 projectors. There are currently four compact, lightweight products in the Alpha 300 Series. The Alpha Beam 300 produces a super-concentrated parallel light beam, for a very similar use to that of the traditional rock’n’roll ACL PAR 64, but with superior characteristics.

    Compact, service friendly, easy to install and use, the Alpha Beam 300 is an ideal moving light beam for live professional use, and has an especially long throw to penetrate the background brightness of stage washes or LED systems with aircraft landing light effects that, Clay Paky claims, have never been seen as yet.

    Very silent and extremely bright, with superior graphic and optical performances, the Alpha Spot HPE 300 is claimed to be most complete spot fixture in its category.

    It features a wide zoom, CMY, 8 1 colour wheel, 15 gobos (eight fixed and seven rotating), morphing effect, rotating prism, frost, 0-100% dimmer on dedicated channel, iris and stop/strobe.

    With the same optical, lighting engineering and constructional qualities as its HPE sibling, the Alpha Spot 300 is ideal for the most essential applications with contained investment levels, and shares may of the same features.

    Finally, the Alpha Wash 300 is another compact, very silent, extremely bright and lightweight product. The CMY system and 8 1 colour wheel can provide any required tonality and an unrivalled colour quality.

    Two levels of frost on dedicated channels provide diffusion of the colour in a linear and uniform way, even from short distances, permitting its universal use in the most demanding professional sectors. A 0-100% dimmer on dedicated channel and stop/strobe effect complete the effects menu.

    Each of these new fixtures took their turn to dazzle the audience when they were featured as part of an impressive practical demo to round off the Convention before everyone headed out for the evening to old Bergamo for a sumptuous dinner!

Photograhy by Mark Cunningham


Clay Paky’s senior management: Alberico D'Amato (sales manager), Emilio Cornelli (sales manager), Pasquale Quadri (Clay Paky president), Renato Ferrari (sales manager), Enrico Caironi (marketing manager) and Francesco Romagnoli (sales manager).
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